»Wilke von Ketti« is an illustration brand I created that specializes in personalized family portraits. Each motif is digitally illustrated in Photoshop and based on a modular system I designed, allowing for individual customization of hair color, clothing, environment and accessories.

I personally handle every step of the process from client communication and digital illustration to social media and print preparation. In addition to developing the visual identity I also designed the brand name and logo. The posters are produced and printed via my Etsy shop.

The project was selected as a finalist for the 2025 Etsy Design Awards.