Hi, my name is Henriette Rietz. I am an award-winning filmmaker, a very funny illustrator and the creator of two lives.
As my alter ego Herzette, my core work focuses on visual storytelling, illustration, gif animation and art. I visualize, emotionalize and rejuvenate brands and content. My style is bold, fast, and straight-forward. Since becoming a mom, I only have time for really important projects.
Scroll down to see my favorite ones.
WILKE VON KETTI
Illustration, Brand, Identity
I created Wilke von Ketti, an illustration brand where I portray families in my signature style. I designed the brand identity, illustration style and product range from start to finish. Wilke von Ketti was selected as a finalist at the Etsy Design Awards 2025.
WOCHENBETT
Award winning short film
I directed and animated Wochenbett, an award-winning short film exploring the emotional landscape of new motherhood. It was shown and celebrated at festivals around the world.
THE BAMME
Visual identity for Sabine Kroh
I designed this logo for my midwife. The logo combines bold typography with an organic drop shape that subtly refers to the many fluids of the postpartum period – milk, sweat, blood.
MAKAMI MUKASAKI
Educational brand development
From name to visual identity: creation of the brand . I created Makami Mukasaki, an educational brand built around playful learning characters. I designed the name, logo and visual identity and illustrated a large variety of distinctive figures within the brand.
JUICE MAGAZINE
Editorial design and art direction
I was the art director and designer of JUICE, Germany’s most influential Hip Hop magazine of its time. For three years I was in charge of the entire visual direction including layout, typography and print.
DARK HORSE INNOVATION
Editorial Illustrations
I designed over 200 illustrations shaping the visual identity of Dark Horse’s playbooks on creativity and collaboration.
ANGRY CHICKEN
Wall Art and Packaging
I created the hand-drawn wall illustrations and packaging design for Angry Chicken, Berlin’s iconic Korean fast food spot. My visuals have remained part of the brand identity for over a decade and are still in use today.
CONCEPT OF A HAPPY MOM
Experimental Shortfilm
I directed Concept of a Happy Mom, an experimental short film about mental load and the myth of the happy mother. It was built from hundreds of honest voices and premiered at the Interfilm Festival at Berlin’s Volksbühne in 2023.
WACOM
Wall Illustration and Motion Design
I created a large scale wall artwork and animated teasers for Wacom’s Internet of Ink project, permanently displayed at the German headquarters.
NEUE NARRATIVE
Editorial Illustrations
I contributed a wide range of editorial illustrations to Neue Narrative, Germany’s leading magazine on new work and modern organisational culture.
